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Influencer Marketing Blog

Our team shares articles, tips, tricks and news about influencer marketing.

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May 26, 2022

Your guide to professional pricing.

In this guide, our CSO and co-founder Jacob Holst Mouritzen will give you an insight into some of the things that apply when you have to price your work as an influencer, or as a brand you have to assess what should be reasonable to pay for a collaboration.

Jacob Holst Mouritzen

CSO, Co-founder hos Sheer

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How to measure the effect of brand awareness campaigns

Are you having trouble measuring the impact of your brand awareness influencer campaigns? In this post, I'll go over 4 methods you can use to measure the impact of your brand awareness without having to spend a lot of money.

Female content creator posing in front of mobile phone camera

5 benefits of using influencers as content creators

Content creation has undergone a major development in recent years. Social media is constantly evolving and new features give users more opportunities to create inspiring content. This has led to talented content creators popping up all over social media - including influencers.

How to put together your influencer marketing mix

Are you new to the world of influencer marketing or do you sometimes have difficulty navigating the different influencer marketing disciplines? In this post, we will give our take on the advantages and disadvantages of the different branches of influencer marketing.

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How to write a good campaign brief

Influencer campaigns are extremely effective if executed properly. And one of the most important things when creating influencer campaigns is a good brief. A good campaign brief increases the quality of your campaign, as your influencers are given the opportunity to concentrate on what they are good at, namely creating inspiring and engaging content.

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How much should rights cost?

We have now come across several examples where the difference in the price of influencer rights has been enormous. One example was a campaign where two influencers, with roughly the same number of followers and content that performed equally well, offered a price for rights for a year of DKK 15,000 and DKK 300,000 respectively.

Louise Bonfils Hock on Spotify on Sheer's Podcast

Episode #1 | Louise Bonfils Høck - Marketing Manager, Zalando

How do you get started with influencer marketing? Where is influencer marketing headed? How should you price yourself as an influencer? These topics - and much more - are addressed by our co-founder, Jacob Holst Mouritzen, with Louise Bonfils Høck in the first episode of Sheer's Podcast.

How to find the right influencer

Influencer marketing is an effective tool in your brand's marketing mix. But choosing the right influencers is crucial if you want to get the most out of your influencer marketing. And how do you find the right influencer? That's exactly what this post will give you an insight into - here we will go over the things you need to pay attention to when selecting your influencers.

An interview with football enthusiast Brian “Brizze” Mengel about life as a content creator

Brian Mengel, better known as “Brizze”, is Denmark’s uncrowned king of football tricks. For 10 years, Brizze has been entertaining his followers with the coolest football tricks and wild videos with the biggest stars from the football world. We think Brizze has created a super cool universe and has been allowed to talk about life as a creator and football enthusiast.

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Three successful influencer collaborations

Choosing the right influencer for your upcoming collaboration will yield visible positive results on the bottom line. We have taken a look at three Danish collaborations that have each been successful in their own way.

Meet Pelle Hvenegaard: An interview about social media and influencer collaborations

Many Danes know Pelle Hvenegaard. He has filled the TV screen for many years, but in recent years has been bitten by the podcast universe where, with his podcast “Children in the Luggage”, he inspires families to take their children out and travel. But who is Pelle Hvenegaard in reality? Is he just the dashing, fast guy from “Man of the Day”?

Your guide to professional pricing.

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Frequently Asked Questions

Answers to Common Questions

We didn’t answer your question? Feel free to reach out, our team will be happy to help.

Can I brand manage multiple brands or markets in one workspace?

Yes. Sheer is built for teams that work across brands and markets in one setup. Plans can scale by brands and team members when you need more workstreams.

What is a content library for UGC, and how do brands use it?

A content library is where you collect and manage all creator posts in one hub. For brands, it’s useful when you want to find past content fast for social, ads, or your website. Sheer supports filters that help you discover the right assets without digging through folders.

Can I save influencer search filters for future campaigns?

A creator marketing platform is a tool that helps you find creators, run campaigns, and track results in one place. It replaces manual work in sheets, DM's, and screenshots with a clear system

How do I measure the ROI of creator marketing?

Yes. You can save your favorite filter sets and reuse them when you run the next brief or enter a new market. This keeps discovery faster over time and avoids rebuilding the same searches again and again.

What filters can brands use to find the right influencers?

Brands can filter creators by things like follower count, age, country, language and much more. This helps teams go from a broad search to a shortlist that fits the brief. It also makes creator selection more consistent across markets and launches.